The Challenge
Where We Started
hey caregiver! was in the pre-launch stage of their business when they contracted us to help them launch a new brand website. Project goals included:
- Designing a branded website with ecommerce integration to sell products online
- Launching the Selfull Caregiver podcast and integrating it on the website
- Creating a hub of resources and information for the company’s target audience
Solution
What We DID
Based on the outlined goals, we proposed a solution that gave the client the best of both worlds: a content management system for managing blogs, resources, etc. and the robust features of Shopify without the need for a separate shop website. To accomplish this, we:
- Created a clean, responsive WordPress website tailored to the brand’s look and feel
- Set up ecommerce account via Shopify and integrated products for sale online
- Supported their podcast show development, providing coaching and consulting support through the planning and launch process
- Integrated third-party tools to support their marketing efforts as they grow their community (i.e., newsletters, social feed)
- Conducted an end-user training session for in-house day-to-day site management
The Outcome
What We Accomplished
hey caregiver! recently announced the official launch of their brand and business. As a result of our work together, the client’s new website:
- Effectively communicates who they are, what they do and who they serve
- Serves as a one-stop hub for company information and relevant resources as they grow their global community
- Can be easily and confidently managed by the client as a result of the recorded training session
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