As a relatively new startup, in business for a year, brand identity and awareness were the primary challenges faced by the company as it sought to grow its remote work and travel program and become more established within the digital nomad community.
What We DID
Worked with the Founder to develop a content and brand awareness marketing strategy to:
Refine and clarify brand messaging and voice across digital platforms
Implement strategic recommendations across their web, social, and email properties to drive awareness, engagements and action
Leverage digital content creator relationships to expand reach
Establish the brand’s ‘work remote and explore the world’ positioning through strategic audience building and delivering relevant content across digital platforms
Create a series of written content to further build relevance and authority in the digital nomad program community space
Incorporate email marketing into their marketing mix to establish relationship with prospects and other site visitors
What We Accomplished
Instagram following and engagement increased by 136%
79% increase in website visitors
Grew the brand’s mailing list by 61% by implementing lead generation best practices
Implemented link tracking strategies that garnered average CTR of 80.57%
More than doubled blog content views on the website (104%)
Building brand awareness has been an integral part in scaling my latest business venture and required not only a marketing strategy but also creative, out-of-the-box thinking to establish the brand’s footprint in a very niche industry. Working with Simone to communicate the value and life changing experience of our remote work and travel program was important to our growth during our time working together. Her approach to the task at hand – a tall one, I’ll admit – was met with positive energy and a true investment in the work that gave me peace of mind knowing she had the company’s success top of mind in making strategic recommendations and decisions. From Simone’s organization skills to her ability to think two steps ahead, we were able to accomplish a lot and have seen visible growth across our digital platforms as a result. I would definitely recommend Simone as a trusted resource for her expertise in marketing and creative strategy.