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The chapter of my life where travel journalism entered the chat began in the spring of 2022, and there was nothing about how it played out that I could have strategized for. During that season — filled with mourning what was but no clarity on what was next — instead of trying to plot and plan my next move, I simply allowed. What followed was a series of events one could only describe as divine and aligned, as so many other travel writers will tell you.
Fun fact: Most travel writers didn’t go to school to land the job. Many were doing something completely different altogether, or were simply obsessed with travel, which is good or bad news, depending on how you look at it. The bad news? This isn’t the medical or legal field, so there are no clear steps or coveted certifications or degrees that can guarantee you landing a travel writing gig. The good news, though? While the industry is small, the opportunities are vast because there’s no one way to navigate travel and tourism as a writer.
And this reality can make it difficult to understand what steps you should take. So much opportunity yet shrouded in ambiguity.

That’s why championing writing opportunities for new and aspiring writers is so important to me. It’s also why mentorship matters, especially in travel writing, where every story starts with curiosity and a little courage to follow the nudges. This year, I’m honored (and excited) to join Visit Greater Palm Springs’ Meet the Mentors program to help aspiring storytellers navigate their first press trips, find their voices, and build a path in an industry that’s been a beautiful becoming for me over the past three years.
If you’ve been searching for the answer to a feeling that can’t be named, whether it’s longing for new places or discovering what you’d say when given the mic, keep reading…

Meet the Mentors is an annual program organized by Visit Greater Palm Springs (VGPS) that pairs aspiring travel writers with established travel writers on a hosted media visit (or FAM trip, short for familiarization). The program aims to help new writers interested in travel and tourism build confidence and relationships, and gain real-world travel media experience during a 3-night, 4-day itinerary in Palm Springs, California.
As Joyce Kiehl, Director of Communications at VGPS, expressed during our first mentor call this week, “Mentorship is one of the most powerful ways you can give back to the industry, sharing your lived experiences and helping shape the next generation of storytellers.”
VGPS pairs mentors with mentees one-on-one to explore Palm Springs through a writer’s lens. We’ll share meals and travel experiences while the mentors serve as guides and sounding boards, not supervisors or logistics managers.
Mentors get to show up, share expertise, and support each mentee’s growth as they gain confidence in their work and lay the foundation for long-term relationships. Mentees, on the other hand, get a firsthand look at what really happens on press trips — from the welcome sign on arrival to the writing deadlines waiting on the other side of the journey. And yes, like every proper press trip, all your expenses are paid by the destination: flights, accommodation, meals, and activities.
As Joyce so lovingly put it, “Success isn’t measured by volume of coverage, but by the confidence and clarity mentees gain, and the relationships that extend beyond the program.”
Meet the Mentors is open to aspiring travel writers of all backgrounds, with no journalism degree required. To apply, visit: https://www.visitgreaterpalmsprings.com/media/meet-the-mentors/.
Here’s a quick snapshot of what applicants can expect:
What makes a candidate ideal? A little birdie told me that the best candidates are: 1) serious about travel storytelling, 2) passionate, and 3) eager to learn.
Todd Burke, VGPS’ Vice President of Communications, also added, “The best candidates often haven’t yet visited Greater Palm Springs, ensuring fresh perspectives.”
Don’t forget the deadline is January 6, 2026. Set an alarm, or three, if you have to. Don’t miss one of the easiest and rarest chances to begin your travel writing journey, and working with a DMO (destination marketing organization) at that!
When I received the invitation to participate this year as a mentor, I don’t think I’ve responded to an email any faster than I did this one. As someone who has often had to figure it out myself or learned the hard way where I stood with industry peers when I simply wanted to learn and grow, I’ve always prioritized mentorship. Giving back to the next of us is central to how I want to show up in the world, particularly those of us doing it on a wish, a prayer, and no handouts.
I’ll be alongside several fellow travel journalists this year, including Kayla Brock, Chris Dong, Mekita Rivas, Rafael Pena, and Sharael Kolberg. And honestly, I wish more destinations would follow this lead. This is a unique chance to shape the future of travel storytelling. Instead of clamoring after influencers with big followings or journalists who write for “top-tier media,” VGPS’s focus is on creating opportunities that expand the industry, while so many traditional media outlets are downsizing or changing the rules as soon as you learn how to play the game.
Visit Greater Palm Springs’ Meet the Mentors program is a model example of engaging media purposefully, and that’s why I’m inviting you to join us. Mentees’ stories get to live on VGPS’ website, mentors get to be what they needed at the start, and VGPS gets major kudos for creating a program with immeasurable impact.
Only a few weeks remain to submit your application, so if you’re ready to see how good life can get while exploring travel writing, submit your application today. See you in Palm Springs!
“This program enriches the lives of everyone in the community — from mentees and mentors to our local partners and audiences.” – Joyce Kiehl
Brunch & Budget
Pockets Change
See Change Financial
Website Design & Strategy
Digital Marketing
Email Marketing (Newsletters)
Copywriting
Graphic Design
SC Creative Group (freelance)
From 2017 to 2021, I worked alongside the passionate team behind several brands to lead their website, email, and brand design strategy. What started as a 5-month marketing management project for one brand (covering brand asset consulting, advertising & social campaigns, social media and website design and strategy), expanded into 3-years of on-going collaboration across three brands in the financial education space.
The network of brands included: Brunch & Budget, affordable financial planning for people of color; Pockets Change, an organization that builds intergenerational financial resilience with students, families, and educators through hip-hop pedagogy; and See Change Financial, a radical financial community for creators of color who are taking control of their finances as a liberatory catalyst to lead value-filled lives.
During our 3-year client/consultant relationship, our work together supported the increased visibility and brand amplification they sought to achieve in unifying their brand message, mission, and visual identity.
We redesigned the site architecture, layout, copy, and visuals of each brand, creating an engaging, ever-updated online presence that kept each community informed and engaged. I also led the creation and implementation of marketing management systems including newsletter and social media content planning, design, and scheduling.
By helping Pam, Dyalekt, and Andrea (the creators) spend less time on promoting their business, they were able to lean into more programming and serving more educators, young adults, parents, and youth. In addition to re-purposing their decade-plus history of financial planning wisdom via their Brunch & Budget podcast, I also made sure during our time working together that they leveraged all opportunities to raise awareness, dollars (fundraising), and impact through storytelling.
One of the biggest achievements of supporting their brand growth goals came through a fundraising campaign for Pockets Change. After implementing a new donor engagement strategy and amplifying the initiative across platforms and partner networks at my recommendation, I helped the organization raise $19,000 in November 2021.
[Graphic Design] Social Media Content Management
During the era of social highlights via quote cards and brand-forward graphics and insights, I designed a set of social media templates for the team’s internal use. These templates helped onboard their interns into social media management while I supported by spearheaded strategy and copy for social and email behind the scenes.
Pockets Change Website Revamp Preview (2019)
Brunch & Budget Website Revamp Preview (2018)
Greenlight
Creative Strategy
Experiential Marketing
Copywriting
Fizz (Atlanta, Georgia)
Greenlight is a financial technology company on a mission to raise financially smart kids. Through its debit card for kids and application subscription, the company makes it easier for parents to teach their kids about money management while giving them a parent-monitored space to learning about things like saving, stocks, and direct deposits. The “all-in-one money app for families,” Greenlight gives kids independence while giving parents peace of mind.
The fintech company contracted Fizz, a word-of-mouth marketing agency based in Atlanta, to help expand brand awareness as it sought to increase users and identify ways to penetrate the market on a national scale for the first time.
As a contracted strategist, I worked alongside the in-house agency team to develop a robust creative WOM marketing strategy that included more than a dozen experiential digital and live brand activations. The goal of the overall strategy was to identify niche sectors within the broader target demographic and pinpoint opportunities (events, life moments, everyday activities, etc.) that would allow the brand to organically make life a little easier – as on-the-go parents and schedule-stacked kids – creating a chance to get curious and engage with GL market managers about the brand.
Working alongside the in-house strategy and design teams, my role was to develop word-of-mouth-marketing concepts into detailed experiences. This included researching a calendar of brand-aligned community and sporting events, developing a go-to-market plan for each concept, and presenting relevant branded swag ideas along with identifying vendors, costs, specs requirements, etc. to pass along to the project manager for execution.
The link below is a preview of one of the concepts I spearheaded the research, copywriting, and strategy development on. This concept was part of a larger word-of-mouth marketing strategy deck.
[Word-of-Mouth Strategy Concept] Greenlight ‘Very Invested Parents’ Strategy
Jim Ellis Automotive Group
Event Planning & Management
Vendor Procurement & Management
Budget Management
Copywriting
Design
Jim Ellis Automotive Advertising Agency
One of the joys of maintaining great professional relationships is being able to work with old employers on new initiatives. Jim Ellis Automotive Group is Atlanta, Georgia’s largest family-owned automotive group.
While the company’s marketing manager was out on maternity leave, I was tapped to step into her role. As the interim marketing manager, one of my responsibilities was to lead and execute the grand opening celebration of the automotive group’s 18th dealership – Jim Ellis Toyota of McDonough Grand Opening – a newly remodeled 57,000 square foot facility.
This project was exciting for a few reasons. Namely, the ability to lean into the breadth of my expertise. During this project, I led every aspect of the event, from securing vendors and media communications to run-of-show planning, invitations, and on-site management.
On Tuesday, May 21, 2019, Jim Ellis Automotive Group celebrated the official grand opening of Jim Ellis Toyota of McDonough. By all accounts, the affair was a successful introduction of the trusted Jim Ellis brand to Atlanta metro’s Southern region.
The event was well-regarded by those in attendance including Jim Ellis Automotive’s President, Jimmy Ellis, special guest executives from Toyota HQ, and – most importantly – the dedicated dealership staff, family, and friends. Special guests included Jim McEachern (Vice President, Southeast Toyota Field Operations) and Billy Copeland (Mayor of McDonough, GA).
The dealership’s acquisition and grand opening received media coverage locally and in notable national outlets including Business Insider and Auto Remarketing.
This project is a great example of my ability to work across teams, using my diverse background to easily navigate multiple corporate brand standards and guidelines, coordinate design projects, draft promotional and media-related communications, manage vendors (catering, event decor, entertainment, photo/video) and budgets, handle experiential logistics, and oversee on-site execution.
[Blog Post/Press Relase] Jim Ellis Automotive Group Acquires Toyota of McDonough
[Blog Post/Press Relase] Jim Ellis Automotive Celebrates the Official Grand Opening of Jim Ellis Toyota of McDonough
Jim Ellis Automotive Group
Event Planning & Management
Vendor Procurement & Management
Budget Management
Copywriting
Design
Jim Ellis Automotive Advertising Agency
One of the joys of maintaining great professional relationships is being able to work with old employers on new initiatives. Jim Ellis Automotive Group is Atlanta, Georgia’s largest family-owned automotive group.
While the company’s marketing manager was out on maternity leave, I was tapped to step into her role. As the interim marketing manager, one of my responsibilities was to lead and execute the grand opening celebration of the automotive group’s 18th dealership – Jim Ellis Toyota of McDonough Grand Opening – a newly remodeled 57,000 square foot facility.
This project was exciting for a few reasons. Namely, the ability to lean into the breadth of my expertise. During this project, I led every aspect of the event, from securing vendors and media communications to run-of-show planning, invitations, and on-site management.
On Tuesday, May 21, 2019, Jim Ellis Automotive Group celebrated the official grand opening of Jim Ellis Toyota of McDonough. By all accounts, the affair was a successful introduction of the trusted Jim Ellis brand to Atlanta metro’s Southern region.
The event was well-regarded by those in attendance including Jim Ellis Automotive’s President, Jimmy Ellis, special guest executives from Toyota HQ, and – most importantly – the dedicated dealership staff, family, and friends. Special guests included Jim McEachern (Vice President, Southeast Toyota Field Operations) and Billy Copeland (Mayor of McDonough, GA).
The dealership’s acquisition and grand opening received media coverage locally and in notable national outlets including Business Insider and Auto Remarketing.
This project is a great example of my ability to work across teams, using my diverse background to easily navigate multiple corporate brand standards and guidelines, coordinate design projects, draft promotional and media-related communications, manage vendors (catering, event decor, entertainment, photo/video) and budgets, handle experiential logistics, and oversee on-site execution.
[Blog Post/Press Relase] Jim Ellis Automotive Group Acquires Toyota of McDonough
[Blog Post/Press Relase] Jim Ellis Automotive Celebrates the Official Grand Opening of Jim Ellis Toyota of McDonough