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I want to visit as much of Africa as I can — not simply to check countries off a list, but to spend time in places I’ve been curious about and continue building my relationship with the continent. Zimbabwe wasn’t necessarily a destination I had envisioned visiting so soon when the invitation came. But spoiler: it remains at the top of my list of trips I can’t stop talking about.
As a journalist at Travel Noire, I was invited to experience a safari with African Bush Camps, a Black-owned safari company founded by Beks Ndlovu. The invitation was especially compelling because Beks was leading the trip himself, a rare first for me as a media professional. It was an almost unheard-of opportunity to experience the company firsthand with the man who built it, while also spending several days asking him questions about the business, the safari industry at large, and his vision for hospitality in Africa.
So I said yes.
What followed was an unforgettable week exploring Zimbabwe’s wilderness, learning about its history, and moving through game drives, bush walks, and late-night fires, all with an energy I have yet to recreate. The footage from this trip eventually became a two-part video diary because I refused to let such a special life experience live only in my mind and on memory cards.
The full story is better in motion than simply telling you, so I’m taking you with me below.
I landed in Harare with few expectations — mostly curious to answer the question of what was so fascinating about safari beyond the animals. Our first stop on this Zimbabwe safari was Nyamatusi Camp in Mana Pools National Park, where an elephant greeted me within minutes of settling into my tent, a moment on the Zambezi River tested my kayaking (and quick-thinking) skills, and I started to understand Zimbabwe’s history and the current state of its tourism.
Forever grateful to the entire Nyamatusi Camp team — Ms. Joyce, Taffy, Chef Titch, our guide Mash, and everyone else whose names are escaping me. For my first real safari, you set the bar so high I haven’t wanted to come down.
Watch Part 1: Nyamatusi Camp on YouTube →
From Nyamatusi, our Zimbabwe safari continued with a flight to Bumi Hills, an African Bush Camps property in Mashonaland West Province, northern Zimbabwe, overlooking the southern shore of Lake Kariba. The warm welcome was only the beginning, and somewhere between boat rides on the lake, an evening under the stars on Lady Jacqueline, and our visit to Mola Village, our entire group realized that moments like this don’t come often. To be welcomed with genuine fervor and sent home in tears of joy and gratitude isn’t the type of experience you can strategize or manufacture — proof that this safari experience really comes from the heart.
A special thank you to the entire Bumi Hills team, including Lawrence, who somehow magically appeared just before every surprise on the itinerary. And a heartfelt tribute to our guide, Little Max, who transitioned a few weeks after our departure. Part 2 was made with your spirit in mind — grateful for every moment this life allowed us to experience together.
Watch Part 2: Bumi Hills & Lake Kariba on YouTube →
From the start, this trip felt different — not because of the itinerary, but because of how it came to be. This was an invitation, and I’ve come to believe in following not just the places you go looking for, but the ones that come looking for you. In this case, ABC’s PR team put the right people in the right place for the right reason, and that intentionality set the tone before I ever landed.
It also meant something even more rare: a full week alongside Beks Ndlovu, a name widely respected across the safari industry. Who owns the camp isn’t something most travelers think to ask, but as a journalist and Black woman covering the African diaspora travel experience, it matters to me. The safari industry remains overwhelmingly white-owned, so spending a week with someone who has built 17 camps across Zambia, Zimbabwe, and Botswana wasn’t a small thing to witness firsthand.
Sometimes we assume the things meant for us have to be hard-won, and sometimes they are. But sometimes they arrive as a serendipitous invitation — without an ounce of posturing required to still be meaningful.
This was the beginning of what I hope becomes a running series of firsthand African travel storytelling. If you want to follow along, subscribe to my YouTube channel. More travels on the continent are on the way soon!
Brunch & Budget
Pockets Change
See Change Financial
Website Design & Strategy
Digital Marketing
Email Marketing (Newsletters)
Copywriting
Graphic Design
SC Creative Group (freelance)
From 2017 to 2021, I worked alongside the passionate team behind several brands to lead their website, email, and brand design strategy. What started as a 5-month marketing management project for one brand (covering brand asset consulting, advertising & social campaigns, social media and website design and strategy), expanded into 3-years of on-going collaboration across three brands in the financial education space.
The network of brands included: Brunch & Budget, affordable financial planning for people of color; Pockets Change, an organization that builds intergenerational financial resilience with students, families, and educators through hip-hop pedagogy; and See Change Financial, a radical financial community for creators of color who are taking control of their finances as a liberatory catalyst to lead value-filled lives.
During our 3-year client/consultant relationship, our work together supported the increased visibility and brand amplification they sought to achieve in unifying their brand message, mission, and visual identity.
We redesigned the site architecture, layout, copy, and visuals of each brand, creating an engaging, ever-updated online presence that kept each community informed and engaged. I also led the creation and implementation of marketing management systems including newsletter and social media content planning, design, and scheduling.
By helping Pam, Dyalekt, and Andrea (the creators) spend less time on promoting their business, they were able to lean into more programming and serving more educators, young adults, parents, and youth. In addition to re-purposing their decade-plus history of financial planning wisdom via their Brunch & Budget podcast, I also made sure during our time working together that they leveraged all opportunities to raise awareness, dollars (fundraising), and impact through storytelling.
One of the biggest achievements of supporting their brand growth goals came through a fundraising campaign for Pockets Change. After implementing a new donor engagement strategy and amplifying the initiative across platforms and partner networks at my recommendation, I helped the organization raise $19,000 in November 2021.
[Graphic Design] Social Media Content Management
During the era of social highlights via quote cards and brand-forward graphics and insights, I designed a set of social media templates for the team’s internal use. These templates helped onboard their interns into social media management while I supported by spearheaded strategy and copy for social and email behind the scenes.
Pockets Change Website Revamp Preview (2019)
Brunch & Budget Website Revamp Preview (2018)
Greenlight
Creative Strategy
Experiential Marketing
Copywriting
Fizz (Atlanta, Georgia)
Greenlight is a financial technology company on a mission to raise financially smart kids. Through its debit card for kids and application subscription, the company makes it easier for parents to teach their kids about money management while giving them a parent-monitored space to learning about things like saving, stocks, and direct deposits. The “all-in-one money app for families,” Greenlight gives kids independence while giving parents peace of mind.
The fintech company contracted Fizz, a word-of-mouth marketing agency based in Atlanta, to help expand brand awareness as it sought to increase users and identify ways to penetrate the market on a national scale for the first time.
As a contracted strategist, I worked alongside the in-house agency team to develop a robust creative WOM marketing strategy that included more than a dozen experiential digital and live brand activations. The goal of the overall strategy was to identify niche sectors within the broader target demographic and pinpoint opportunities (events, life moments, everyday activities, etc.) that would allow the brand to organically make life a little easier – as on-the-go parents and schedule-stacked kids – creating a chance to get curious and engage with GL market managers about the brand.
Working alongside the in-house strategy and design teams, my role was to develop word-of-mouth-marketing concepts into detailed experiences. This included researching a calendar of brand-aligned community and sporting events, developing a go-to-market plan for each concept, and presenting relevant branded swag ideas along with identifying vendors, costs, specs requirements, etc. to pass along to the project manager for execution.
The link below is a preview of one of the concepts I spearheaded the research, copywriting, and strategy development on. This concept was part of a larger word-of-mouth marketing strategy deck.
[Word-of-Mouth Strategy Concept] Greenlight ‘Very Invested Parents’ Strategy
Jim Ellis Automotive Group
Event Planning & Management
Vendor Procurement & Management
Budget Management
Copywriting
Design
Jim Ellis Automotive Advertising Agency
One of the joys of maintaining great professional relationships is being able to work with old employers on new initiatives. Jim Ellis Automotive Group is Atlanta, Georgia’s largest family-owned automotive group.
While the company’s marketing manager was out on maternity leave, I was tapped to step into her role. As the interim marketing manager, one of my responsibilities was to lead and execute the grand opening celebration of the automotive group’s 18th dealership – Jim Ellis Toyota of McDonough Grand Opening – a newly remodeled 57,000 square foot facility.
This project was exciting for a few reasons. Namely, the ability to lean into the breadth of my expertise. During this project, I led every aspect of the event, from securing vendors and media communications to run-of-show planning, invitations, and on-site management.
On Tuesday, May 21, 2019, Jim Ellis Automotive Group celebrated the official grand opening of Jim Ellis Toyota of McDonough. By all accounts, the affair was a successful introduction of the trusted Jim Ellis brand to Atlanta metro’s Southern region.
The event was well-regarded by those in attendance including Jim Ellis Automotive’s President, Jimmy Ellis, special guest executives from Toyota HQ, and – most importantly – the dedicated dealership staff, family, and friends. Special guests included Jim McEachern (Vice President, Southeast Toyota Field Operations) and Billy Copeland (Mayor of McDonough, GA).
The dealership’s acquisition and grand opening received media coverage locally and in notable national outlets including Business Insider and Auto Remarketing.
This project is a great example of my ability to work across teams, using my diverse background to easily navigate multiple corporate brand standards and guidelines, coordinate design projects, draft promotional and media-related communications, manage vendors (catering, event decor, entertainment, photo/video) and budgets, handle experiential logistics, and oversee on-site execution.
[Blog Post/Press Relase] Jim Ellis Automotive Group Acquires Toyota of McDonough
[Blog Post/Press Relase] Jim Ellis Automotive Celebrates the Official Grand Opening of Jim Ellis Toyota of McDonough
Jim Ellis Automotive Group
Event Planning & Management
Vendor Procurement & Management
Budget Management
Copywriting
Design
Jim Ellis Automotive Advertising Agency
One of the joys of maintaining great professional relationships is being able to work with old employers on new initiatives. Jim Ellis Automotive Group is Atlanta, Georgia’s largest family-owned automotive group.
While the company’s marketing manager was out on maternity leave, I was tapped to step into her role. As the interim marketing manager, one of my responsibilities was to lead and execute the grand opening celebration of the automotive group’s 18th dealership – Jim Ellis Toyota of McDonough Grand Opening – a newly remodeled 57,000 square foot facility.
This project was exciting for a few reasons. Namely, the ability to lean into the breadth of my expertise. During this project, I led every aspect of the event, from securing vendors and media communications to run-of-show planning, invitations, and on-site management.
On Tuesday, May 21, 2019, Jim Ellis Automotive Group celebrated the official grand opening of Jim Ellis Toyota of McDonough. By all accounts, the affair was a successful introduction of the trusted Jim Ellis brand to Atlanta metro’s Southern region.
The event was well-regarded by those in attendance including Jim Ellis Automotive’s President, Jimmy Ellis, special guest executives from Toyota HQ, and – most importantly – the dedicated dealership staff, family, and friends. Special guests included Jim McEachern (Vice President, Southeast Toyota Field Operations) and Billy Copeland (Mayor of McDonough, GA).
The dealership’s acquisition and grand opening received media coverage locally and in notable national outlets including Business Insider and Auto Remarketing.
This project is a great example of my ability to work across teams, using my diverse background to easily navigate multiple corporate brand standards and guidelines, coordinate design projects, draft promotional and media-related communications, manage vendors (catering, event decor, entertainment, photo/video) and budgets, handle experiential logistics, and oversee on-site execution.
[Blog Post/Press Relase] Jim Ellis Automotive Group Acquires Toyota of McDonough
[Blog Post/Press Relase] Jim Ellis Automotive Celebrates the Official Grand Opening of Jim Ellis Toyota of McDonough